Browsing articles in "Reprots & News"

How to make money from Chinese Android Users?

三 27, 2013   //   by admin   //   Market Reports  //  评论关闭

As you know, Google Play is not accessible in China. At the same time, there are many third-party Android app stores in China. Undoubtedly, China has become the biggest mobile app market in the world. By the end of 2012, there are more than 1 billion mobile phone users in China. As the biggest telecom carrier, China mobile has more than 700 million mobile phone users.

Many developers have this kind of experience. They are not easy to get money from Chinese users. The point is payment platform is not ready for Chinese users. Credit cards are not very popular for most users. When Chinese telecom realized this, they build a good payment platform since 2012.

Chinese user can buy in-app items by send a short message to carriers. This make more Chinese people are happy to pay for in-app items. By cooperating with Chinese telecom, the game named Fishing Joy can bring more than 4 million USD per month for its creator.

More and more Chinese people are changing their mobile phone to android platform. If you want more revenue from Chinese users, you’d better to integrate Chinese telecom payment SDK. Please feel free to contact us, we offer free services for any of your questions.

Research on Chinese Android App Stores

八 20, 2012   //   by admin   //   Market Reports  //  评论关闭

More and more non-Chinese developers pay attention to China, which is a big potential market for Android Apps due to the huge population base. We just make a research on Chinese Android App Stores. With this report, developers will know more about China Android App market

Many of Chinese Android App Stores are disappeared during the last half year.
As the quick growth of Chinese Android phone users, there are more than 50 Chinese Android App Stores are set up by end of 2011. If we calculate the Android App stores operated by Chinese Mobile carriers and mobile phone manufactures, the total stores are up to more than 400. Many of stores are homogeneous and only a collection for Apps. Because of the lack of money, many stores are shutdown in the last half year.

Promotion of Android Apps cost more than iOS apps
As a non-Chinese developer, you have to choose the competitive App store for your app. Regarding the repeated registration, uploading, approval processing to a few app stores; Android apps will cost 3 or 4 times iOS apps on these things.

Helpful statics data for Top 13 Chinese Android App Store
The following chart shows the statics data for Top 13 Chinese Android App Stores. The information will be helpful for you to choose the right stores for your apps

Research on Chinese Android App StoresThe data comes from Internet or app store’s official website. For any question, feel free to contact us.

The business opportunity is still waiting for lucky developers
According to the research of 91.com, there are 30 million activated iPhones in China and 60 million activated Android phones by the end of 2012Q1. But there will be more than 60 million iPhones and 140 millions Android phones by the end of 2012. The huge users doesn’t bring the huge revenue as Apple App Store.

The situation is changing as the time pass away. One of the Top 5 Android App Store can get more than 10 million dollars annual revenue from the co-operation with Game developer. China is still a potential market you cannot ignore.

Chinese App users have less willingness of paying for Apps

七 12, 2012   //   by admin   //   Latest News  //  评论关闭

Source From:   SellAppToChina.com
By Lee On July 12, 2012

Base on the recent released data from AppAnnie, China is the second largest country for App downloads. But China is just the #8 for App revenues. The every download in China only creates 0.03$ revenue, which is as ten percent as American users and as half as Vietnamese users. For this reason, chinese app developers have to focus their business on oversea market. 

 For the top 10 global app publishers, there are only 1.53% revenue generated from China. Even it’s not easy for famous companies to get money from China market.

The data also release the top 10 Chinese app developers. they are Boyaa, LV1, Happylatte, PinIdea, Haypi, RenRenGames, Hoolai, Tap4Fun, iFre Studio, Wistone.

But there still is positive information for China App market. The data also shows downloads volume of China is the fastest in the world. At the same time, the new comers of this market still can have opportunities to make a successful story. The Apps of the top 100 list only take 45% of total revenue in China. But the percentage is more than 60% in Japan.

Due to more developers enter mobile app market, China App market is alos full of competition. The app marketing and promotion services provider, sellapptochina, also remind developers to notice the risk. A case from sellapptochina shows a ios app for Children was achieved #11 in education of China app store. But the revenue is almost the same when it is switched back to paid.

iOS penetration rate reaches 10% in Beijing and Shanghai

七 12, 2012   //   by admin   //   Market Reports  //  评论关闭

Source From:  Stenvall Skoeld & Company

By On April 6, 2012

The character of the Chinese economic model is changing. Since the beginning of China’s economic reforms, growth has been driven by investment and exports. Growth in “New China” will be driven by domestic consumption, including service industries like retail, domestic transportation, travel, leisure and health care. Or at least that is the plan.

One area were personal consumption has grown particularly fast is within smartphones. A recent study by mobile research firm Flurry Analytics showed that China has overtaken the United States as the country where most Android and iOS (the two main smartphone platforms) devices were activated.

China Android and iOS devices activated

To take the pulse on Chinese consumption we decided to calculate the iOS penetration (Apple’s iPhone and iPad, not including iPod touch) rate in all Chinese provinces and municipalities, using data from Chinese mobile research firm Umeng and our own analysis of the number of iOS devices in China. Our estimate puts the total number of iPhones and iPads in China at end of 2011 at 21 million active devices, distributed as follows:

China iOS Apple devices by province

We launched the marketing and publishing services for Andriod Apps

三 27, 2012   //   by admin   //   Latest News  //  评论关闭

Andriod app store in China

Because the Chinese mobile phone manufacturers, like ZTE and Huawei, are producing the andriod handsets with less than 150$, more and more Chinese people buy andriod handset to replace their old feature phones. In the past two years, there are more than 40 Andriod app stores emerged in China.

With the big users base of Andriod phones, each andriod app store has thousands of registered users. Submiting your app in these app stores will help your apps to reach up to millions user. So, we decided to launch our marketing and publishing services for Andriod apps.

Please contact us for more detailed information.

New Angry Birds game for China Unicom users

三 27, 2012   //   by admin   //   Latest News  //  评论关闭

HANGZHOU, March 21 — Finnish gaming developer Rovio Entertainment has partnered with China Unicom to release the latest version of the popular mobile game Angry Birds in China on the latter’s newly-launched mobile gaming platform, the companies announced Wednesday.

The new game, Angry Birds Space, will debut on China Unicom’s online handset game center on March 29, according to an agreement announced by China Unicom’s Zhejiang branch based in the city of Hangzhou, which is also the telecom operator’s mobile gaming base.

“This is a totally new game, even though there are birds and pigs, they are in the new environment. This game has new elements and new figures,” Outi Wuorenheimo, Rivio’s global sales manager, said in Hangzhou on Wednesday.

Rovio released the first version of Angry Birds, a casual puzzle game for touchscreen smartphones in 2009. The game became a worldwide phenomenon a year later. The company subsequently developed two versions — Angry Birds Seasons and Angry Birds Rio.

China Unicom is the country’s second-largest telecommunications operator. Its mobile gaming platform offers 3,000 games and supports the Android operating system. The platform will be further improved to support iOS and Windows Phone systems, officials said.

China has nearly 1 billion mobile phone users, about 13.7 percent of whom are also 3G network users. Mobile gaming, mobile shopping and mobile reading have become the key businesses for growth.

Source:English.news.cn

Flurry:Kaboom! iOS and Android International Installed Base Expansion

三 22, 2012   //   by admin   //   Market Reports  //  1 Comment

Write by Peter Farago on Fri, Dec 23, 2011

In 2007, Apple and Google started a mobile computing revolution.  Over the last four years, adoption of this new class of smartphone has been unprecedented.  With powerful devices, connected to broadband networks and rich digital stores, an app economy was quickly built on top of it.

Beginning last year, Flurry observed that consumers using apps began expanding beyond early-adopting U.S. and Western European markets, starting to include more emerging economies.  In a previous post, we shared details about this shift, highlighting the fastest growing international markets, with emphasis on China’s extraordinary growth.

As 2011 comes to a close, and we look forward to 2012, we size today’s installed base of iOS and Android smart devices (smartphones and tablets) as well as identify markets where the most future upside exists.  We start by looking at how many active iOS and Android devices run applications by country.

Using data collected from Flurry’s data-set of more than 140,000 apps running on smart devices worldwide, we get a snapshot of how many iOS and Android devices ran apps over the last 30 days.  Note that we gross up our figures to reflect differences in penetration per platform to provide market-level estimates.  Among the top 20 countries, the U.S. still makes up the largest chunk of the world’s active installed base, with 109 million out of 264 million, or 41%.

Of note, China and South Korea now hold two of the top five positions, boasting addressable audiences greater than that of more developed countries such as Japan, France and Germany. Also worth noting is that our count of 264 million active units in the market is about half of what Apple and Google publicly state have been activated.  The difference is primarily due to old device replacement.  Flurry is counting recently used devices versus life-to-date device activations.

With smart device adoption skyrocketing worldwide, we next look at which markets hold the most future promise.  With greatly varying disposable income per country, and recognizing that children do not purchase devices, Flurry used available data from several sources to adjust its data for an apples-to-apples comparison.  First we used the “adult” population counts from the International Monetary Fund (IMF), which IMF defines as 15 to 64 years of age.  Next, we adjusted our numbers based on the size of the middle class in each country, primarily using a study by Miller-McCune.  We finally estimated the size of the upper class per country, who by extension can also afford a smart device.  After making adjustments, we are left with adult consumers who have the financial means to afford a smartphone device per country.  Doing so, populous countries like India, China and Brazil, which also suffer from income disparity, are not over-estimated in our addressable market calculations. 

Starting from the left, China has 122 million consumers who do not yet use an iPhone or Android device, but could afford one.  In short, this chart represents untapped potential. Emerging economies – China, India and Brazil – make up three of the top five market opportunities.  Over the next several years, as these countries continue to modernize, they will significantly expand the worldwide addressable audience for smartphones.

Bringing the data together, we next look at market maturity, which is the measure of how penetrated smartphone devices are among a country’s addressable audience.  To illustrate which markets are most mature, we chart the top 10 countries ranked by penetration.

The vertical axis measures our total addressable audience (TAM), which we define as adults, 15 – 64, who are at least middle-class.  The TAM per country is represented by the larger, light blue circles.  The U.S., with the largest light blue circle, has the largest TAM at 200 million.  The horizontal axis shows percent penetration, which is the active user (iOS or Android device that used an app over the last 30 days) divided by the TAM.  For example, Sweden is the most mature country with 3.2 million of 5 million (66%) addressable consumers already using iOS and Android devices.  France, which ranks 10th in maturity, has 9.6 million of 34 million (28%) consumers using iOS and Android devices.  So, from left to right, penetration increases.  And from bottom to top, TAM increases.  The U.S. leads the world in installed base because its large, addressable audience has been well penetrated, 91 million of 200 million (55%).

Completing our study, we look at the world’s largest addressable markets, regardless of penetration.

Because this chart measures future potential, TAMs are much larger relative to active user bases.  The result, visually, is a lot more “light blue.”  Many of the world’s largest countries have largely un-penetrated markets, primarily due to standards of living (emerging markets) or increased competition for consumers’ disposable income (developed markets).  In either case, the TAM is there, but the adoption hasn’t yet occurred.  So, many of these markets are future bets with the time of maturity somewhat variable and unknown.  In this chart, the U.S. has both the largest current installed base and market upside.  Again, this is because of its unique, well-penetrated and large, affluent population.  Next China, given its very large population (1.3 billion), along with a growing middle class who has already begun adopting smart devices, has the world’s second largest market potential.  In comparison, even though India has the world’s second largest population (1.2 billion), its TAM is much smaller than China’s because of India’s very low standard of living.  The result is that, even though its total population is not far behind China’s, its total addressable market is.  Further, the adoption of smartphones and tablets among its TAM has been small.  Finally, Japan, the world’s fourth largest market, has a lot of upside given light penetration of iOS and Anroid devices against its large, addressable market.

iOS and Android sales boomed in 2011, with international smartphone and tablet adoption accelerating.  As we look forward to 2012 and beyond, we expect the trend of international expansion to continue.  With the world’s estimated middle class now totaling 1.8 billion, there remains a lot of unconquered territory for Apple and Google, who currently lead the charge in driving smart device adoption.  This is equally good news for developers, who build apps for these platforms, and directly benefit from their installed base growth.

China Telecom to offer fully-subsidized iPhone 4S starting March 9

二 23, 2012   //   by admin   //   Latest News  //  评论关闭

Source :www.appleinsider.com

By Josh Ong

Published: 08:30 PM EST (05:30 PM PST)

China’s third-largest wireless operator has announced that it will begin offering Apple’s iPhone 4S in mainland China on March 9, breaking up rival China Unicom’s exclusive claim to the iPhone in the country.

China Telecom announced the news in a statement on its website on Tuesday, as noted by Bloomberg. Online preorders for the device will begin on March 2.

“We are very pleased to provide our customers with the outstanding new iPhone 4S. We believe that our customers will be pleasantly surprised by the iPhone 4S on China Telecom’s high-quality 3G network,” said China Telecom deputy general manager Yang Xiaowei.

Apple commented on the launch by providing The Loop with a statement. “iPhone 4S has been an incredible hit with customers around the world,” spokesperson Natalie Harrison said. “We’re thrilled to be launching iPhone 4S with China Telecom and can’t wait to get it into the hands of even more customers in China.”

The carrier is offering the 16GB iPhone 4S for free with the signing of a two-year contract for a monthly plan starting at 389RMB ($62), slightly more than China Unicom’s 386RMB plan. The China Telecom data plan, however, offers more data and voice minutes and less text messages than its rival’s comparable packages. A fully-subsidized 16GB iPhone 4S can be had for as low as 289RMB ($46) with a three-year contract.

China Telecom revealed last month that it had begun “preparatory work” for the iPhone 4S launch and said it hoped to release the device by late February or early March. The carrier operates a CDMA2000 network that required minor tweaks to the iPhone 4S to support it. Chinese regulatory documents revealed in January that the China Telecom iPhone 4S has its own model number.

China Telecom’s plans for iPhone 4S

Morgan Stanley analyst Katy Huberty predicted last month that the arrival of the iPhone on China Telecom could bring incremental sales of between two to four million iPhones next year. The carrier is estimated to have 15 million high-end subscribers that pay more than 100RMB ($16) a month for wireless service. As of November 2011, China Telecom had a total of 117 million subscribers, 28 million of which made use of the company’s 3G service.

Demand for the iPhone 4S in China has been heavy. On the eve of the device’s official launch in China last month, crowds became so large and uncooperative that Apple was forced to cancel the retail launch of the device. The company began taking orders on its Chinese online store earlier this month. Apple is selling the unlocked iPhone 4S starting at 4,988RMB ($792).

Remnants of the crowd outside the Sanlitun Apple Store in Beijing early on Friday, Jan. 13.

The advent of iPhone sales on China Telecom will leave China Mobile, the world’s largest wireless carrier with 655 million subscribers, as the only operator in the country to not carry the iPhone. Huberty believes China Mobile could sell between 24 and 36 million iPhones in 2013. She expects the carrier won’t get the iPhone until the next generation of the handset arrives later this year.

Angry Birds developer to build 600 nests in China

二 22, 2012   //   by admin   //   Latest News  //  评论关闭

Angry Birds developer to build 600 nests in China

Angry Birds fans in Changsha play a real-life version of the hit smartphone game in August 2011. (Photo/Xinhua)

Peter Vesterbacka, co-founder of mobile game sensation Rovio and one of the developers of its popular Angry Birds series, made a short visit to Hangzhou on Sunday and announced that his company will open 600 stores in China within three years, reports the local Qianjiang Evening News.

The purpose of Vesterbacka’s trip was to meet with high-ranking executives from state-owned telecom operator China Unicom in Hangzhou, the capital of Zhejiang province, to discuss cooperation on a project that is to be revealed in late March.

Vesterbacka told the Qianjiang Evening News that Rovio will open stores in Beijing and Shanghai this summer and plans to open 600 across the country within two to three years.

Angry Birds, which has players fling furious fowl at swindling swine, has been downloaded over 100 million times in China so far. Vesterbacka was surprised with the game’s popularity in the country; the United States has been the largest market for the game, but China is set to overpass it, he said.

Vesterbacka said that Rovio stores in China will sell toys, stationery and even chocolate, offering about 2,000 different products. The Finnish company also plans to open a theme park in China.

“We are not planning a huge park like Disney, but a small one in the community, free for play,” Vesterbacka said.

Vesterbacka said his 9-year-old company had developed 51 games before releasing Angry Birds, its first major hit.

Source from: http://www.wantchinatimes.com/news-subclass-cnt.aspx?id=20120222000080&cid=1206

Founder of ‘Angry Birds’ visits Hangzhou

二 22, 2012   //   by admin   //   Latest News  //  评论关闭

Rovio's CEO is hold a sleeve of angry bird

Dressed in a red “Angry Birds” sweater, chief marketing officer and co-founder of Rovio Entertainment Oy, Peter Vesterbacka poses on February 20, 2012 in Hangzhou, East China’s Zhejiang province. It’s the second time Vesterbacka has visited the city to negotiate some cooperation projects with several local enterprises.

Source: Chinadaily

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