Angry Birds developer to build 600 nests in China

二 22, 2012   //   by admin   //   Latest News  //  评论关闭

Angry Birds developer to build 600 nests in China

Angry Birds fans in Changsha play a real-life version of the hit smartphone game in August 2011. (Photo/Xinhua)

Peter Vesterbacka, co-founder of mobile game sensation Rovio and one of the developers of its popular Angry Birds series, made a short visit to Hangzhou on Sunday and announced that his company will open 600 stores in China within three years, reports the local Qianjiang Evening News.

The purpose of Vesterbacka’s trip was to meet with high-ranking executives from state-owned telecom operator China Unicom in Hangzhou, the capital of Zhejiang province, to discuss cooperation on a project that is to be revealed in late March.

Vesterbacka told the Qianjiang Evening News that Rovio will open stores in Beijing and Shanghai this summer and plans to open 600 across the country within two to three years.

Angry Birds, which has players fling furious fowl at swindling swine, has been downloaded over 100 million times in China so far. Vesterbacka was surprised with the game’s popularity in the country; the United States has been the largest market for the game, but China is set to overpass it, he said.

Vesterbacka said that Rovio stores in China will sell toys, stationery and even chocolate, offering about 2,000 different products. The Finnish company also plans to open a theme park in China.

“We are not planning a huge park like Disney, but a small one in the community, free for play,” Vesterbacka said.

Vesterbacka said his 9-year-old company had developed 51 games before releasing Angry Birds, its first major hit.

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