Base on the recent released data from AppAnnie, China is the second largest country for App downloads. But China is just the #8 for App revenues. The every download in China only creates 0.03$ revenue, which is as ten percent as American users and as half as Vietnamese users. For this reason, chinese app developers have to focus their business on oversea market.
For the top 10 global app publishers, there are only 1.53% revenue generated from China. Even it’s not easy for famous companies to get money from China market.
The data also release the top 10 Chinese app developers. they are Boyaa, LV1, Happylatte, PinIdea, Haypi, RenRenGames, Hoolai, Tap4Fun, iFre Studio, Wistone.
But there still is positive information for China App market. The data also shows downloads volume of China is the fastest in the world. At the same time, the new comers of this market still can have opportunities to make a successful story. The Apps of the top 100 list only take 45% of total revenue in China. But the percentage is more than 60% in Japan.
Due to more developers enter mobile app market, China App market is alos full of competition. The app marketing and promotion services provider, sellapptochina, also remind developers to notice the risk. A case from sellapptochina shows a ios app for Children was achieved #11 in education of China app store. But the revenue is almost the same when it is switched back to paid.
Because the Chinese mobile phone manufacturers, like ZTE and Huawei, are producing the andriod handsets with less than 150$, more and more Chinese people buy andriod handset to replace their old feature phones. In the past two years, there are more than 40 Andriod app stores emerged in China.
With the big users base of Andriod phones, each andriod app store has thousands of registered users. Submiting your app in these app stores will help your apps to reach up to millions user. So, we decided to launch our marketing and publishing services for Andriod apps.
Please contact us for more detailed information.
HANGZHOU, March 21 — Finnish gaming developer Rovio Entertainment has partnered with China Unicom to release the latest version of the popular mobile game Angry Birds in China on the latter’s newly-launched mobile gaming platform, the companies announced Wednesday.
The new game, Angry Birds Space, will debut on China Unicom’s online handset game center on March 29, according to an agreement announced by China Unicom’s Zhejiang branch based in the city of Hangzhou, which is also the telecom operator’s mobile gaming base.
“This is a totally new game, even though there are birds and pigs, they are in the new environment. This game has new elements and new figures,” Outi Wuorenheimo, Rivio’s global sales manager, said in Hangzhou on Wednesday.
Rovio released the first version of Angry Birds, a casual puzzle game for touchscreen smartphones in 2009. The game became a worldwide phenomenon a year later. The company subsequently developed two versions — Angry Birds Seasons and Angry Birds Rio.
China Unicom is the country’s second-largest telecommunications operator. Its mobile gaming platform offers 3,000 games and supports the Android operating system. The platform will be further improved to support iOS and Windows Phone systems, officials said.
China has nearly 1 billion mobile phone users, about 13.7 percent of whom are also 3G network users. Mobile gaming, mobile shopping and mobile reading have become the key businesses for growth.
By Josh Ong
Published: 08:30 PM EST (05:30 PM PST)
China’s third-largest wireless operator has announced that it will begin offering Apple’s iPhone 4S in mainland China on March 9, breaking up rival China Unicom’s exclusive claim to the iPhone in the country.
“We are very pleased to provide our customers with the outstanding new iPhone 4S. We believe that our customers will be pleasantly surprised by the iPhone 4S on China Telecom’s high-quality 3G network,” said China Telecom deputy general manager Yang Xiaowei.
Apple commented on the launch by providing The Loop with a statement. “iPhone 4S has been an incredible hit with customers around the world,” spokesperson Natalie Harrison said. “We’re thrilled to be launching iPhone 4S with China Telecom and can’t wait to get it into the hands of even more customers in China.”
The carrier is offering the 16GB iPhone 4S for free with the signing of a two-year contract for a monthly plan starting at 389RMB ($62), slightly more than China Unicom’s 386RMB plan. The China Telecom data plan, however, offers more data and voice minutes and less text messages than its rival’s comparable packages. A fully-subsidized 16GB iPhone 4S can be had for as low as 289RMB ($46) with a three-year contract.
China Telecom revealed last month that it had begun “preparatory work” for the iPhone 4S launch and said it hoped to release the device by late February or early March. The carrier operates a CDMA2000 network that required minor tweaks to the iPhone 4S to support it. Chinese regulatory documents revealed in January that the China Telecom iPhone 4S has its own model number.
Morgan Stanley analyst Katy Huberty predicted last month that the arrival of the iPhone on China Telecom could bring incremental sales of between two to four million iPhones next year. The carrier is estimated to have 15 million high-end subscribers that pay more than 100RMB ($16) a month for wireless service. As of November 2011, China Telecom had a total of 117 million subscribers, 28 million of which made use of the company’s 3G service.
Demand for the iPhone 4S in China has been heavy. On the eve of the device’s official launch in China last month, crowds became so large and uncooperative that Apple was forced to cancel the retail launch of the device. The company began taking orders on its Chinese online store earlier this month. Apple is selling the unlocked iPhone 4S starting at 4,988RMB ($792).
Remnants of the crowd outside the Sanlitun Apple Store in Beijing early on Friday, Jan. 13.
The advent of iPhone sales on China Telecom will leave China Mobile, the world’s largest wireless carrier with 655 million subscribers, as the only operator in the country to not carry the iPhone. Huberty believes China Mobile could sell between 24 and 36 million iPhones in 2013. She expects the carrier won’t get the iPhone until the next generation of the handset arrives later this year.
Angry Birds fans in Changsha play a real-life version of the hit smartphone game in August 2011. (Photo/Xinhua)
Peter Vesterbacka, co-founder of mobile game sensation Rovio and one of the developers of its popular Angry Birds series, made a short visit to Hangzhou on Sunday and announced that his company will open 600 stores in China within three years, reports the local Qianjiang Evening News.
The purpose of Vesterbacka’s trip was to meet with high-ranking executives from state-owned telecom operator China Unicom in Hangzhou, the capital of Zhejiang province, to discuss cooperation on a project that is to be revealed in late March.
Vesterbacka told the Qianjiang Evening News that Rovio will open stores in Beijing and Shanghai this summer and plans to open 600 across the country within two to three years.
Angry Birds, which has players fling furious fowl at swindling swine, has been downloaded over 100 million times in China so far. Vesterbacka was surprised with the game’s popularity in the country; the United States has been the largest market for the game, but China is set to overpass it, he said.
Vesterbacka said that Rovio stores in China will sell toys, stationery and even chocolate, offering about 2,000 different products. The Finnish company also plans to open a theme park in China.
“We are not planning a huge park like Disney, but a small one in the community, free for play,” Vesterbacka said.
Vesterbacka said his 9-year-old company had developed 51 games before releasing Angry Birds, its first major hit.
Dressed in a red “Angry Birds” sweater, chief marketing officer and co-founder of Rovio Entertainment Oy, Peter Vesterbacka poses on February 20, 2012 in Hangzhou, East China’s Zhejiang province. It’s the second time Vesterbacka has visited the city to negotiate some cooperation projects with several local enterprises.
7th February 2012 by Matthew Panzarino
After some buzz around the manipulation of App Store rankings, largely stemming from a thread in the Touch Arcade forums, Apple has posted a warning to developers not to cross the line when promoting their apps. The line that it draws is ‘manipulating App Store rankings’ and a clear consequence is put into play.
Adhering to Guidelines on Third-Party Marketing Services
Once you build a great app, you want everyone to know about it. However, when you promote your app, you should avoid using services that advertise or guarantee top placement in App Store charts. Even if you are not personally engaged in manipulating App Store chart rankings or user reviews, employing services that do so on your behalf may result in the loss of your Apple Developer Program membership.
Apple’s threat that developers will lose their account and be banned from the App Store isn’t an idle one either, as I’ve personally heard of several large ‘promotional companies’ being banned from activities on the store after they were found to be manipulating rankings. Largely this is done by buying up big quantities of clients’ apps, artificially increasing their rankings and therefore ensuring further success, as apps high on the leader-boards tend to stick around.
The power of a ‘Top 25′ ranking has long been a topic of discussion for developers, as ending up at the top of the list can mean the difference between an app gaining traction and languishing in the shallows with an unsupportable volume of downloads.
The topic of App Store integrity also reared its head recently when dozens of applications clearly copycatting successful apps like Temple Jump, Plants Vs. Zombies and Angry Birds, were removed from the store.
Apple’s iOS App Store has a ton of recognizable games and software programs: Angry Birds, Cut the Rope, Fruit Ninja and so on. But there are a number of app creators to have decided to take a rather unscrupulous route and create apps with names and logo that are almost identical to more popular apps.
Now TechCrunch reports that Apple is apparently doing something about these app swatters. The company has removed a number of these programs from the iOS App Store. The apps had names like Tiny Birds, Plants vs. Zombie, Numbers with Friends, and Temple Jump.
A number of these now removed apps came from one person, Anton Sinelnikov. The Guardian reports that he is just one of many such app developers and development teams that have attempted to basically trick consumers into buying their products instead of the apps that the clones were clearly inspired by.
Apple’s App Store guidelines state that if someone submits an app that is trying to “copy another developer’s work” they will see the app removed from the App Store. While there’s sometimes a fine line between an app being a copy or simply being inspired by a more well known app, there are certainly some apps that were designed and launched specifically to fool consumers.
Total mobile application downloads for both smartphones and feature phones in China will reach 5.5 billion next year. “As the app market in the West gets crowded, content providers and developers are eyeing new markets, such as China, which has the world’s largest subscriber base,” says practice director Dan Shey.
Expansion of China’s 3G subscriptions, which are expected to jump from 102 million in 2011 to 540 million in 2016, are driving app download growth. “Feature phones are an important market for app developers, maintaining a large share of the app store user base over the next few years,” says research analyst Fei-Feng Seet. “Regardless of device type, successful apps in the Chinese market are those with a local look and feel and incorporate local content.”
Examples are game apps like PopCap’s “Plants vs. Zombies” and Electronic Arts’ “Need for Speed,” which has instructions in Chinese so users could easily understand the game. Halfbrick Studios launched a tailored version of “Fruit Ninja for China” that includes peaches as a new fruit and has a background image with the 12 Chinese zodiac animals. The localized app was updated five times ahead of the main English app, which was pirated.
App localization can also mean working with local partners such as Renren and Weibo, two Chinese social networking sites. Today, more than 90% of apps offered by China-based app stores are in Chinese and include local content.
“Pricing and payment options are critical to success in the Chinese app market,” adds vice president Jake Saunders. “Chinese consumers are very price sensitive and less willing to pay the same fees as US consumers for the same content.” To help alleviate such issues, local app stores Mobile Market, WoStore, and eStore allow developers to price apps much lower than other stores, such as Apple. They also offer mobile carrier billing or support for local online payment accounts.
Issued on by Tiuri van Agten
After the introduction of the official Chinese currency, the Yuan (CNY), in the Apple App Store, the download volumes in the Apple App Store China have grown significantly. The download volume of paid applications in the Chinese top 100 has almost doubled after the 18thof November, the day Apple introduced the Yuan. The growth rates in this top 100 vary between 40% and 80% over the last week compared to two weeks ago.
Apple announced to support payments with the Chinese Yuan in the Apple App Store one week ago. We expected an increase in the download volume of paid applications in China because Chinese citizens were now able to pay content with local bankcards instead of using a credit card. Now, our first data analyses support this thought.
China is one of the largest emerging markets for mobile applications. Apparently, adding the Yuan by Apple was a smart move. Paid download volumes remain small in China compared to the United States. The ability to pay in the local currency would support paid downloads in China, which offers new opportunities for developers.