Browsing articles in "Reprots & News"

China App Store report of December 2011

二 10, 2012   //   by admin   //   Market Reports  //  评论关闭

In the Dec of 2011, there are 68020 new released apps in app store of China. The growth rate is 17.8%. There are more than 2000 app released in the first four weeks. But only 400 apps are released in the last because of the new year holiday.

the number of new released app of Dec 2012 in China ios app store

Because iphone are sold more than iPad. Apps for iphone are still more than apps for ipad.

 new released app of Dec 2012 in China ios app store for iphone and ipad

“Games, Education, Lifestyle, Entertainment and Utilities” are the top 5 categories. The all new released apps of these 5 categories take 50% of amount. The social networking appeared at the last 5 categories. This shows the big brands have taken the position of this filed.

new released app of Dec 2012 in China ios app store for diferent type

More apps are released in every categories, especially Games, Travel and Photo& Video.

growth rate of new released app of Dec 2012 In china ios app store

Apps supporting English are much more than apps support Chinese. Localization is still a potential market.

 

Free apps are take the main part. Free + IAP will be more acceptable now.

new released app of Dec 2012 in China ios app store for paid and free

The percentage information of different categories.

 new released app of Dec 2012 in China ios app store for free or paid

 Notes:  the source data comes from the iTunes and Internet! For any further information, please contact me.

Apple warns developers not to manipulate App Store rankings, or risk a ban

二 7, 2012   //   by admin   //   Latest News  //  评论关闭

7th February 2012 by Matthew Panzarino

After some buzz around the manipulation of App Store rankings, largely stemming from a thread in the Touch Arcade forums, Apple has posted a warning to developers not to cross the line when promoting their apps. The line that it draws is ‘manipulating App Store rankings’ and a clear consequence is put into play.

Adhering to Guidelines on Third-Party Marketing Services
Once you build a great app, you want everyone to know about it. However, when you promote your app, you should avoid using services that advertise or guarantee top placement in App Store charts. Even if you are not personally engaged in manipulating App Store chart rankings or user reviews, employing services that do so on your behalf may result in the loss of your Apple Developer Program membership.

Apple’s threat that developers will lose their account and be banned from the App Store isn’t an idle one either, as I’ve personally heard of several large ‘promotional companies’ being banned from activities on the store after they were found to be manipulating rankings. Largely this is done by buying up big quantities of clients’ apps, artificially increasing their rankings and therefore ensuring further success, as apps high on the leader-boards tend to stick around.

The power of a ‘Top 25′ ranking has long been a topic of discussion for developers, as ending up at the top of the list can mean the difference between an app gaining traction and languishing in the shallows with an unsupportable volume of downloads.

The topic of App Store integrity also reared its head recently when dozens of applications clearly copycatting successful apps like Temple Jump, Plants Vs. Zombies and Angry Birds, were removed from the store.

Apple removes lookalike apps from App Store

二 6, 2012   //   by admin   //   Latest News  //  评论关闭

Source from:www.neowin.net       Author: John Callaham

Apple’s iOS App Store has a ton of recognizable games and software programs: Angry Birds, Cut the Rope, Fruit Ninja and so on. But there are a number of app creators to have decided to take a rather unscrupulous route and create apps with names and logo that are almost identical to more popular apps.

Now TechCrunch reports that Apple is apparently doing something about these app swatters. The company has removed a number of these programs from the iOS App Store. The apps had names like Tiny Birds, Plants vs. Zombie, Numbers with Friends, and Temple Jump.

A number of these now removed apps came from one person, Anton Sinelnikov. The Guardian reports that he is just one of many such app developers and development teams that have attempted to basically trick consumers into buying their products instead of the apps that the clones were clearly inspired by.

Apple’s App Store guidelines state that if someone submits an app that is trying to “copy another developer’s work” they will see the app removed from the App Store. While there’s sometimes a fine line between an app being a copy or simply being inspired by a more well known app, there are certainly some apps that were designed and launched specifically to fool consumers.

ABI Research:Localization Is the Key to Be Part of China’s 5.5 Billion App Downloads in 2012

一 17, 2012   //   by admin   //   Latest News  //  评论关闭

Total mobile application downloads for both smartphones and feature phones in China will reach 5.5 billion next year. “As the app market in the West gets crowded, content providers and developers are eyeing new markets, such as China, which has the world’s largest subscriber base,” says practice director Dan Shey.

Expansion of China’s 3G subscriptions, which are expected to jump from 102 million in 2011 to 540 million in 2016, are driving app download growth. “Feature phones are an important market for app developers, maintaining a large share of the app store user base over the next few years,” says research analyst Fei-Feng Seet. “Regardless of device type, successful apps in the Chinese market are those with a local look and feel and incorporate local content.” 

Examples are game apps like PopCap’s “Plants vs. Zombies” and Electronic Arts’ “Need for Speed,” which has instructions in Chinese so users could easily understand the game. Halfbrick Studios launched a tailored version of “Fruit Ninja for China” that includes peaches as a new fruit and has a background image with the 12 Chinese zodiac animals. The localized app was updated five times ahead of the main English app, which was pirated.

App localization can also mean working with local partners such as Renren and Weibo, two Chinese social networking sites. Today, more than 90% of apps offered by China-based app stores are in Chinese and include local content.

“Pricing and payment options are critical to success in the Chinese app market,” adds vice president Jake Saunders. “Chinese consumers are very price sensitive and less willing to pay the same fees as US consumers for the same content.” To help alleviate such issues, local app stores Mobile Market, WoStore, and eStore allow developers to price apps much lower than other stores, such as Apple. They also offer mobile carrier billing or support for local online payment accounts.

Distimo : Local Currency Boost Download Volumes in Chinese Apple App Store

一 10, 2012   //   by admin   //   Latest News  //  2 Comments

China App store

Issued on by Tiuri van Agten

After the introduction of the official Chinese currency, the Yuan (CNY), in the Apple App Store, the download volumes in the Apple App Store China have grown significantly. The download volume of paid applications in the Chinese top 100 has almost doubled after the 18thof November, the day Apple introduced the Yuan. The growth rates in this top 100 vary between 40% and 80% over the last week compared to two weeks ago.

Apple announced to support payments with the Chinese Yuan in the Apple App Store one week ago. We expected an increase in the download volume of paid applications in China because Chinese citizens were now able to pay content with local bankcards instead of using a credit card. Now, our first data analyses support this thought.

China is one of the largest emerging markets for mobile applications. Apparently, adding the Yuan by Apple was a smart move. Paid download volumes remain small in China compared to the United States. The ability to pay in the local currency would support paid downloads in China, which offers new opportunities for developers.

Flurry: China, The New Mobile App Dragon

十二 30, 2011   //   by admin   //   Latest News  //  5 Comments

Wrote by Peter Farago on Wed, Nov 02, 2011

The era of mobile computing, heralded by Apple in 2007 with the debut of the iPhone, has put powerful, networked computers into consumers’ hands.   Onto these devices, consumers have downloaded billions of apps.  In 2011 alone, we estimate that 25 billion iOS and Android apps will be downloaded.  And Flurry expects that number to roughly double in 2012.

Like other new technology, adoption of iOS and Android devices began primarily in North America and Western Europe, where disposable income is higher.  However, as prices have come down for older iOS models, and OEMs supporting Android have offered more affordable down-market devices, we’re seeing a clear shift in consumer app usage to international markets, including emerging economies.  Let’s warm up with a chart showing how mobile app sessions are expanding outside of the U.S.

 

The chart above compares mobile app sessions tracked by Flurry Analytics in January 2011 and October 2011.  Flurry now tracks over 20 billion mobile app sessions per month across more than 120,000 applications.  The green area shows the percent of app sessions occurring in the United States, the dominant mobile app market.  While the absolute number of sessions in the U.S. has doubled between January and October, its share of total sessions has declined from 55% to 47%.  This means that the rest of the world is growing faster.  Looking at the balance of the top 10 countries (UK, Canada, Australia, France, Germany, Japan, Indonesia, South Korea and China), this group has increased in collective sessions by 2.7 times between January to October, resulting in an increase in total session-share from 28% to 31%.  Further, the rest of the world (another 217 countries across which Flurry tracks user sessions), has increased in session-share from 17% to 22%.  Among all this growth, there is one country that has caught our attention more than any other.

Meet the Mobile Dragon

You may have heard of China, and its 1.3 billion people.  In fact, you most likely associate the country with high volume, affordable manufacturing.  However, China is also fast becoming one of the world’s most promising consumer economies.  Earlier this year, Bloomberg reported that 2010 foreign direct investment in China rose to a record $106 billion.  Included in this are investments by companies such as Wal-Mart, which co-invested over $500 million in online retailing.  According to the International Monetary Fund, China has the world’s second largest gross domestic product, behind the U.S., and ahead of Japan, Germany and France.   Additionally, the Boston Consulting Group released a report in November 2010 forecasting that the number of middle-income and affluent consumers will almost triple in the next 10 years to 415 million.  As it relates to mobile, China has the most cellphone users in the world, with over 950 million users according to statistics released by China’s Ministry of Industry last week. 

To understand how this translates into mobile app adoption, Flurry compiled a list of the fastest growing mobile app markets in terms of sessions tracked by our service.  We show the chart below.

This chart ranks the top 10 countries, in terms of mobile app session growth, from January 2011 to October 2011.  To be included in the analysis, countries had to have generated at least 10 million monthly sessions in January.  Inspecting the chart, it’s clear that China’s growth is astronomical.  While the top 100 countries are averaging session growth of over 200%, China is delivering more than four times this growth rate, spurred by a massive population voraciously adopting applications.

China Vaults to Second Largest App Economy

With its hyper-growth in app sessions, China has moved up the ranks among the world’s top countries to now occupy the second spot behind the U.S.  The graph below charts China’s share of total mobile app sessions per month, relative to other top countries during 2011.  Note that to get a better view of movements among countries ranked second through fifth, we exclude the U.S. from the chart, given its scale.

China, represented by the red line, began the year ranked tenth in terms of app sessions, with 1.8% of all sessions tracked by Flurry.  By April, China had climbed to fifth with 2.7% of all sessions, and, in July, overtook the United Kingdom to become the second largest country, with 5.4% of sessions.  By the end of October, China had further grown to 7.3% of sessions.  The U.S., which declined in sessoin-share over the year, finished in October with 47%.  If both China and the U.S. were to continue along their respective trajectories, China could overtake the U.S. by the end of 2013, with both countries converging around 23% app session-share.   

Finally, we took a look at AppCircle, Flurry’s mobile app traffic acquisition network to understand advertising dollars companies are willing to spend on acquisition per market.  In this part of the business, we measure from which country consumers are downloading news apps advertised to them.  The country of origin is a reflection of geographic consumer demand.   Overall, downloads of new apps from China grew from 1.2% to 12% over the course of the year, from January through October.   Similar to the total growth we saw in Flurry Analytics user sessions, the Flurry AppCircle network grew by 2.5 times.  The chart below shows AppCircle-driven downloads per country for the month of October 2011.

 

 Whether studying China by existing app session generated or new demand for apps, the growth rates are similar.  As one of the fastest modernizing and largest countries in the world, the adoption of mobile apps in China is unprecedented.  For app developers, who more traditionally look at North America and Europe, China is a market too compelling to ignore. A new market has emerged, and China is the new mobile app dragon.

 

China App Store Report of Nov

十二 28, 2011   //   by admin   //   Market Reports  //  评论关闭

The amount of news realeased apps  of China app store in Oct of 2011.

 

The pie chart of new released Apps of China app store in Nov of 2011

页面:«12