Browsing articles in "Market Reports"

How to make money from Chinese Android Users?

三 27, 2013   //   by admin   //   Market Reports  //  评论关闭

As you know, Google Play is not accessible in China. At the same time, there are many third-party Android app stores in China. Undoubtedly, China has become the biggest mobile app market in the world. By the end of 2012, there are more than 1 billion mobile phone users in China. As the biggest telecom carrier, China mobile has more than 700 million mobile phone users.

Many developers have this kind of experience. They are not easy to get money from Chinese users. The point is payment platform is not ready for Chinese users. Credit cards are not very popular for most users. When Chinese telecom realized this, they build a good payment platform since 2012.

Chinese user can buy in-app items by send a short message to carriers. This make more Chinese people are happy to pay for in-app items. By cooperating with Chinese telecom, the game named Fishing Joy can bring more than 4 million USD per month for its creator.

More and more Chinese people are changing their mobile phone to android platform. If you want more revenue from Chinese users, you’d better to integrate Chinese telecom payment SDK. Please feel free to contact us, we offer free services for any of your questions.

Research on Chinese Android App Stores

八 20, 2012   //   by admin   //   Market Reports  //  评论关闭

More and more non-Chinese developers pay attention to China, which is a big potential market for Android Apps due to the huge population base. We just make a research on Chinese Android App Stores. With this report, developers will know more about China Android App market

Many of Chinese Android App Stores are disappeared during the last half year.
As the quick growth of Chinese Android phone users, there are more than 50 Chinese Android App Stores are set up by end of 2011. If we calculate the Android App stores operated by Chinese Mobile carriers and mobile phone manufactures, the total stores are up to more than 400. Many of stores are homogeneous and only a collection for Apps. Because of the lack of money, many stores are shutdown in the last half year.

Promotion of Android Apps cost more than iOS apps
As a non-Chinese developer, you have to choose the competitive App store for your app. Regarding the repeated registration, uploading, approval processing to a few app stores; Android apps will cost 3 or 4 times iOS apps on these things.

Helpful statics data for Top 13 Chinese Android App Store
The following chart shows the statics data for Top 13 Chinese Android App Stores. The information will be helpful for you to choose the right stores for your apps

Research on Chinese Android App StoresThe data comes from Internet or app store’s official website. For any question, feel free to contact us.

The business opportunity is still waiting for lucky developers
According to the research of 91.com, there are 30 million activated iPhones in China and 60 million activated Android phones by the end of 2012Q1. But there will be more than 60 million iPhones and 140 millions Android phones by the end of 2012. The huge users doesn’t bring the huge revenue as Apple App Store.

The situation is changing as the time pass away. One of the Top 5 Android App Store can get more than 10 million dollars annual revenue from the co-operation with Game developer. China is still a potential market you cannot ignore.

iOS penetration rate reaches 10% in Beijing and Shanghai

七 12, 2012   //   by admin   //   Market Reports  //  评论关闭

Source From:  Stenvall Skoeld & Company

By On April 6, 2012

The character of the Chinese economic model is changing. Since the beginning of China’s economic reforms, growth has been driven by investment and exports. Growth in “New China” will be driven by domestic consumption, including service industries like retail, domestic transportation, travel, leisure and health care. Or at least that is the plan.

One area were personal consumption has grown particularly fast is within smartphones. A recent study by mobile research firm Flurry Analytics showed that China has overtaken the United States as the country where most Android and iOS (the two main smartphone platforms) devices were activated.

China Android and iOS devices activated

To take the pulse on Chinese consumption we decided to calculate the iOS penetration (Apple’s iPhone and iPad, not including iPod touch) rate in all Chinese provinces and municipalities, using data from Chinese mobile research firm Umeng and our own analysis of the number of iOS devices in China. Our estimate puts the total number of iPhones and iPads in China at end of 2011 at 21 million active devices, distributed as follows:

China iOS Apple devices by province

Flurry:Kaboom! iOS and Android International Installed Base Expansion

三 22, 2012   //   by admin   //   Market Reports  //  1 Comment

Write by Peter Farago on Fri, Dec 23, 2011

In 2007, Apple and Google started a mobile computing revolution.  Over the last four years, adoption of this new class of smartphone has been unprecedented.  With powerful devices, connected to broadband networks and rich digital stores, an app economy was quickly built on top of it.

Beginning last year, Flurry observed that consumers using apps began expanding beyond early-adopting U.S. and Western European markets, starting to include more emerging economies.  In a previous post, we shared details about this shift, highlighting the fastest growing international markets, with emphasis on China’s extraordinary growth.

As 2011 comes to a close, and we look forward to 2012, we size today’s installed base of iOS and Android smart devices (smartphones and tablets) as well as identify markets where the most future upside exists.  We start by looking at how many active iOS and Android devices run applications by country.

Using data collected from Flurry’s data-set of more than 140,000 apps running on smart devices worldwide, we get a snapshot of how many iOS and Android devices ran apps over the last 30 days.  Note that we gross up our figures to reflect differences in penetration per platform to provide market-level estimates.  Among the top 20 countries, the U.S. still makes up the largest chunk of the world’s active installed base, with 109 million out of 264 million, or 41%.

Of note, China and South Korea now hold two of the top five positions, boasting addressable audiences greater than that of more developed countries such as Japan, France and Germany. Also worth noting is that our count of 264 million active units in the market is about half of what Apple and Google publicly state have been activated.  The difference is primarily due to old device replacement.  Flurry is counting recently used devices versus life-to-date device activations.

With smart device adoption skyrocketing worldwide, we next look at which markets hold the most future promise.  With greatly varying disposable income per country, and recognizing that children do not purchase devices, Flurry used available data from several sources to adjust its data for an apples-to-apples comparison.  First we used the “adult” population counts from the International Monetary Fund (IMF), which IMF defines as 15 to 64 years of age.  Next, we adjusted our numbers based on the size of the middle class in each country, primarily using a study by Miller-McCune.  We finally estimated the size of the upper class per country, who by extension can also afford a smart device.  After making adjustments, we are left with adult consumers who have the financial means to afford a smartphone device per country.  Doing so, populous countries like India, China and Brazil, which also suffer from income disparity, are not over-estimated in our addressable market calculations. 

Starting from the left, China has 122 million consumers who do not yet use an iPhone or Android device, but could afford one.  In short, this chart represents untapped potential. Emerging economies – China, India and Brazil – make up three of the top five market opportunities.  Over the next several years, as these countries continue to modernize, they will significantly expand the worldwide addressable audience for smartphones.

Bringing the data together, we next look at market maturity, which is the measure of how penetrated smartphone devices are among a country’s addressable audience.  To illustrate which markets are most mature, we chart the top 10 countries ranked by penetration.

The vertical axis measures our total addressable audience (TAM), which we define as adults, 15 – 64, who are at least middle-class.  The TAM per country is represented by the larger, light blue circles.  The U.S., with the largest light blue circle, has the largest TAM at 200 million.  The horizontal axis shows percent penetration, which is the active user (iOS or Android device that used an app over the last 30 days) divided by the TAM.  For example, Sweden is the most mature country with 3.2 million of 5 million (66%) addressable consumers already using iOS and Android devices.  France, which ranks 10th in maturity, has 9.6 million of 34 million (28%) consumers using iOS and Android devices.  So, from left to right, penetration increases.  And from bottom to top, TAM increases.  The U.S. leads the world in installed base because its large, addressable audience has been well penetrated, 91 million of 200 million (55%).

Completing our study, we look at the world’s largest addressable markets, regardless of penetration.

Because this chart measures future potential, TAMs are much larger relative to active user bases.  The result, visually, is a lot more “light blue.”  Many of the world’s largest countries have largely un-penetrated markets, primarily due to standards of living (emerging markets) or increased competition for consumers’ disposable income (developed markets).  In either case, the TAM is there, but the adoption hasn’t yet occurred.  So, many of these markets are future bets with the time of maturity somewhat variable and unknown.  In this chart, the U.S. has both the largest current installed base and market upside.  Again, this is because of its unique, well-penetrated and large, affluent population.  Next China, given its very large population (1.3 billion), along with a growing middle class who has already begun adopting smart devices, has the world’s second largest market potential.  In comparison, even though India has the world’s second largest population (1.2 billion), its TAM is much smaller than China’s because of India’s very low standard of living.  The result is that, even though its total population is not far behind China’s, its total addressable market is.  Further, the adoption of smartphones and tablets among its TAM has been small.  Finally, Japan, the world’s fourth largest market, has a lot of upside given light penetration of iOS and Anroid devices against its large, addressable market.

iOS and Android sales boomed in 2011, with international smartphone and tablet adoption accelerating.  As we look forward to 2012 and beyond, we expect the trend of international expansion to continue.  With the world’s estimated middle class now totaling 1.8 billion, there remains a lot of unconquered territory for Apple and Google, who currently lead the charge in driving smart device adoption.  This is equally good news for developers, who build apps for these platforms, and directly benefit from their installed base growth.

China App Store report of December 2011

二 10, 2012   //   by admin   //   Market Reports  //  评论关闭

In the Dec of 2011, there are 68020 new released apps in app store of China. The growth rate is 17.8%. There are more than 2000 app released in the first four weeks. But only 400 apps are released in the last because of the new year holiday.

the number of new released app of Dec 2012 in China ios app store

Because iphone are sold more than iPad. Apps for iphone are still more than apps for ipad.

 new released app of Dec 2012 in China ios app store for iphone and ipad

“Games, Education, Lifestyle, Entertainment and Utilities” are the top 5 categories. The all new released apps of these 5 categories take 50% of amount. The social networking appeared at the last 5 categories. This shows the big brands have taken the position of this filed.

new released app of Dec 2012 in China ios app store for diferent type

More apps are released in every categories, especially Games, Travel and Photo& Video.

growth rate of new released app of Dec 2012 In china ios app store

Apps supporting English are much more than apps support Chinese. Localization is still a potential market.

 

Free apps are take the main part. Free + IAP will be more acceptable now.

new released app of Dec 2012 in China ios app store for paid and free

The percentage information of different categories.

 new released app of Dec 2012 in China ios app store for free or paid

 Notes:  the source data comes from the iTunes and Internet! For any further information, please contact me.

China App Store Report of Nov

十二 28, 2011   //   by admin   //   Market Reports  //  评论关闭

The amount of news realeased apps  of China app store in Oct of 2011.

 

The pie chart of new released Apps of China app store in Nov of 2011