Browsing articles tagged with " app marketing for China market"

Chinese App users have less willingness of paying for Apps

七 12, 2012   //   by admin   //   Latest News  //  评论关闭

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By Lee On July 12, 2012

Base on the recent released data from AppAnnie, China is the second largest country for App downloads. But China is just the #8 for App revenues. The every download in China only creates 0.03$ revenue, which is as ten percent as American users and as half as Vietnamese users. For this reason, chinese app developers have to focus their business on oversea market. 

 For the top 10 global app publishers, there are only 1.53% revenue generated from China. Even it’s not easy for famous companies to get money from China market.

The data also release the top 10 Chinese app developers. they are Boyaa, LV1, Happylatte, PinIdea, Haypi, RenRenGames, Hoolai, Tap4Fun, iFre Studio, Wistone.

But there still is positive information for China App market. The data also shows downloads volume of China is the fastest in the world. At the same time, the new comers of this market still can have opportunities to make a successful story. The Apps of the top 100 list only take 45% of total revenue in China. But the percentage is more than 60% in Japan.

Due to more developers enter mobile app market, China App market is alos full of competition. The app marketing and promotion services provider, sellapptochina, also remind developers to notice the risk. A case from sellapptochina shows a ios app for Children was achieved #11 in education of China app store. But the revenue is almost the same when it is switched back to paid.