Browsing articles tagged with " app marketing"

iOS penetration rate reaches 10% in Beijing and Shanghai

七 12, 2012   //   by admin   //   Market Reports  //  评论关闭

Source From:  Stenvall Skoeld & Company

By On April 6, 2012

The character of the Chinese economic model is changing. Since the beginning of China’s economic reforms, growth has been driven by investment and exports. Growth in “New China” will be driven by domestic consumption, including service industries like retail, domestic transportation, travel, leisure and health care. Or at least that is the plan.

One area were personal consumption has grown particularly fast is within smartphones. A recent study by mobile research firm Flurry Analytics showed that China has overtaken the United States as the country where most Android and iOS (the two main smartphone platforms) devices were activated.

China Android and iOS devices activated

To take the pulse on Chinese consumption we decided to calculate the iOS penetration (Apple’s iPhone and iPad, not including iPod touch) rate in all Chinese provinces and municipalities, using data from Chinese mobile research firm Umeng and our own analysis of the number of iOS devices in China. Our estimate puts the total number of iPhones and iPads in China at end of 2011 at 21 million active devices, distributed as follows:

China iOS Apple devices by province